Consulting is one of the basic services in the world of business and personal life that helps people and organizations to make better decisions and achieve their goals. In business, consulting can include management, financial, legal, marketing, and human resources consulting. With their knowledge and experience, consultants provide an expert and external perspective that helps identify strengths and weaknesses, opportunities and threats. These services allow organizations to formulate more effective strategies and achieve higher productivity
The principles of counseling are based on trust, confidentiality, transparency and expertise. The first important principle in counseling is building trust between the counselor and the counselee. The consultant must look at the issues with complete honesty and transparency and provide correct and accurate information. The principle of confidentiality is also very important, so that the consultant must keep all the information and issues related to the client confidential and refrain from disclosing them to others. The consultant’s expertise and knowledge are also vital principles, because the consultant must provide the best solutions and recommendations by using specialized and up-to-date knowledge. Adhering to these principles will make the consultation effective and useful and gain the satisfaction and trust of those receiving the advice